Waterland is a brand that sells a unique waterproof baby carrier on Amazon. In the summer of 2022, the company joined RPGECOM, an agency specializing in e-commerce marketing. At the time, Waterland was facing direct competition from cheaper regular baby carriers who were competing on the same keywords. Additionally, the product was new to the market and had a high price tag, which made it difficult to attract customers without any reviews.
To overcome these challenges, Waterland needed to find a way to differentiate their product and showcase its value to potential customers. They also needed to find a way to build trust with customers, despite the lack of reviews.
RPGECOM developed a marketing strategy focused on highlighting the high quality and uniqueness of Waterland’s baby carrier. To further differentiate the product, the company launched 7 different color variations, which helped to increase the variety of their offering.
Thanks to these efforts, Waterland was able to sell their first trial batch within 4 months of the launch, during the hot summer season. The company sold 550 units, generating 41,200$ in sales and was exclusively invited to the Amazon Launchpad program!
This case study demonstrates the importance of differentiating your product in a crowded market and finding ways to build trust with customers. By focusing on the unique features of their baby carrier and introducing multiple color options, Waterland was able to stand out from the competition and drive sales. These strategies can be applied to other businesses looking to succeed in the e-commerce space.
