Shefa is a UK-based brand that sells all kinds of disposable dishes, cups, cutlery and kitchen essentials like tin foil, baking paper, and cling films. The brand owner has been selling off Amazon for years, importing his own goods and he never thought he could sell his simple and low-cost products so successfully on Amazon. How successful? Well, 7 figures per his first full year!
The store was already running but really poorly in comparison to it’s enourmous potential. We had to optimize 80+ product pages from scratch. The seller was using generic private images and copied texts so conversion could go much higher. PPC was running with no strategy, decent structure or suitable budgets. The seller was unable to manage all items dedicating the micro-attention they required on a daily basis.
In April 2022, RPGECOM engaged in full store optimization. The trademark was registered on Amazon, winning all buyboxes, product pages of the best-selling items were first redone to generate even more revenue for the client. Then, entire ad campaigns were restructured and an overall strategy was built and started to be implemented every single day on all fronts.
The impact was immediate. In just 1 month, we boosted traffic, conversions and sales to double the client’s monthly revenue and suppress over 100,000 GBP in sales! Shefa received 2 best sellers in 2 different categories and was exclusively invited and admitted to the prestigious Amazon Launching Starter program. Seller’s full first year on Amazon was hyper successful thanks to our step-by-step strategy and execution towards a magnificent end of 2022 result of 1,001,478 GBP in sales – becoming a 7-figure Amazon seller within 8 months in our management!
This case study demonstrates the importance of store optimization on Amazon. By focusing on quality and not quantity, product page were taken care, ad campaigns were restructured, so Shefa was able to boost traffic, conversions and sales to double the its revenue right away. Shefa became a 7-figure Amazon seller within 8 months of management.
