Saryna Key is a veteran and renowned Israeli brand that sells hair care products based on the famous Shea butter in 32 countries across the globe through a wide network of distributors and resellers. In the summer of 2021, the company joined RPGECOM with new ambitious e-commerce plans.
Some of the mentioned above international resellers have been selling Saryna Key’s products on the Amazon platform without official permits for years. This was damaging the brand’s reputation, denied from the original brand owners to control the quality of the product pages and marketing efforts and of course delivered sales, and revenue not to their own pocket
RPGECOM engaged in a legal strategy, registering Saryna Key’s Trademark on Amazon, and obtaining all legal and intellectual Property rights back thanks to the acceptance to the Brand Registry Program on Amazon. Then, the Agency helped the brand to optimize their entire catalog, launched aggressive SEO strategies and boosted PPC campaigns to win all the highest placements on the search results.
The strategy took some time, and after some legal battles, it allowed the agency to take over all the product offers on the platform wining all 1st positions on the pages’ buyboxes, started to sell much more and taking back significant market share in the niche. This caused the brand to increase its revenue by 400% throughout 2022 with an incredible net profit of 35%!
This case study demonstrates the importance of protecting your brand’s intellectual Property and reputation on the e-commerce space. By focusing on legal strategies and aggressive marketing campaigns, Saryna Key was able to take back control of its product offers on Amazon and drive sales. These strategies can be applied to other businesses facing similar issues.
